Brand Licensing Europe 2023 - Post 16
30 of our current Post-16 Business A-level and Business BTEC students had the opportunity to participate in Brand Licensing Europe 2023. Brand Licensing Europe 2023, was a convention dedicated to licens- ing and brand extension for three days from the 24th to 26th Septem- ber between retailers, licensees and manufacturers. However, due to the College’s partnership with Diversity Org, our Business students were able to interact with these companies through our connection with License Global (Informa Markets) on Friday 6th October. This interaction involved Diversity Org’s custom-made workshops:
Career Exposure Panel - A panel discussion where representatives from various companies shared their past route of education and career path. Networking Prep Panel – A panel discussion where representatives from various companies gave insight into how students can comfortably and confidently present themselves and their value to others. The Career Exposure Panel, the Networking Prep Panel and Show Floor Tour managed to expose and introduce students to representatives from various companies:
• Paramount
• Netflix
• Hasbro
• Penguin Ventures
• Natural History Museum
The representatives the students interacted with held various roles and responsibilities: • Product Development (Hasbro) • Creative and Sales Director (Bloomsbury) • Vice President (Paramount – Simon Leslie) • UK Licensing Director (Hasbro - Katrina O’Brien) Student feedback received from our partners at the Diversity Org: 100% of surveyed students said this workshop taught them about careers they did not know about; 100% of surveyed students said this workshop motivated them to attend university based on learning about different types of careers; 100% of students surveyed said the Diversity Org motivated them to perform better academically based on their understanding of the companies they could work for; 100% of students said they want to be part of The Diversity Org student community to build more connections with companies and connect with students globally; 100% of students said this workshop helped them feel like they can now more successfully navigate their professional and social life; 100% of students said this workshop taught them to communicate more effectively in a work setting.
